How to choose your communication channels (without burning out)

You don’t need to be everywhere

One of the most common mistakes is trying to be on:

• Instagram

• Facebook

• LinkedIn

• TikTok

• YouTube

• Email

• Website

And in the end… not doing any of them well.

Fewer channels, more impact

The right approach is to choose 2–3 main channels and do them well.

How to choose your channels

1. Where your audience is

• Donors → LinkedIn / email

• Community → Facebook / WhatsApp

• Young people → Instagram

2. What you can sustain

Don’t choose more than you can manage consistently.

3. What kind of content you can create

• Video

• Text

• Stories

• Testimonials

A practical example

• Instagram → visibility

• Email → relationship

• Website → credibility

Let’s wrap up

You don’t need more channels. You need better focus.

At SIGUE Network, we help you design your communication ecosystem.

📩 info@siguenetwork.org

📲 @siguenetwork